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What we do
We help people to learn the art of living.
We do this by helping them get perspective on their life and place in the universe and world. We then help people reflect on key areas of life - from loneliness to living with your values; from how to think about death to how to be happy. We help people think clearly about big issues and ideas in their lives, providing clear, no nonsense information and ideas, and bringing them back to basics - helping them remember what really matters.
Our work addresses real, important social issues - from mental health to isolation, and brings clear practical benefits, including eating well, giving your kids a good start, making a difference, improving your mental health, avoiding loneliness and many other important issues.
We’re pragmatic and don’t want to duplicate the effort of other organisations, so we note the best places to go on particular issues where they exist, and will launch new publications and projects to deal with topics where we think there is a gap. We help people think clearly for themselves about the broader issue and then we signpost them to other sources for more detailed information and advice. For example, we help people to think about what money means in their lives and how to think about it - but we don't help them with practical money management (others do that and we can recommend them).
We aim to treat all our readers with respect and our approach is accessible, clear and no-nonsense. We want people to see Life Squared as their source of sanity and peace in a complex world. A clear, calm, no-nonsense voice. Wise and authoritative. But relevant and modern.
We have a number of principles to the way we present all our content. We aim to:
1. Help people get perspective - our approach to education is this - we believe that people understand and make sense of a topic better (whether it's history or their own place in the universe) when they are initially provided with a sense of overall perspective on that topic. This helps them to see context and the bigger picture, and to feel a sense of control over the topic. They can then seek further detail on the topic or aspects of it if they wish. This approach sits in opposition to the one currently used in the UK education system, in which one or two elements of an overall topic are taught in detail - e.g. teaching history focusses on the kings and queens of England rather than the broad sweep of history from the big bang onwards.
2. Reduce complexity - the world (and the web) is complex enough so we deliberately limit the number of resources and links on the site so that we limit the choices of visitors to enable them to see the wood for the trees.
3. Make complex issues accessible but treat people like adults - so we simplify and clarify, but we don’t patronise. It's a ‘no nonsense’ approach.
4. Provide credible sources. The information and advice we give comes from credible sources - objective where possible - but progressive if not.
5. Give people access to credible alternative views, philosophies and options outside the dominant ones in society.